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TaylorMade Performance Lab at Grand Cypress

Take a Peek Inside The Lab

The TaylorMade Performance Lab located at the Grand Cypress Academy of Golf is one of a kind facility.  Headed by Travis Kent, the lab offers a two-hour custom fitting experience conducted in a friendly, relaxed atmosphere, and includes driver, fairway woods, hybrids, irons, wedges, and putter.  It is beneficial to men, women, and junior golfers of all ages and skill levels. 

For more information about the TaylorMade Performance Lab, please contact Travis Kent, Manager at 407-238-0577.

What is a Club Fitting?

Custom fitting in the broadest sense is building a club designed to match your individual swing characteristics so that you hit the ball longer and straighter with better control. TaylorMade Performance Labs is able to provide golfers with "Golf's Ultimate Fitting Experience" utilizing the same revolutionary advancements in motion capture technology seen in such films as Lord of the Rings, Polar Express, King Kong, Batman, and The Tiger Woods Video Game.

How Does it Work?

During the fitting process, reflective markers are placed on strategic points on your body as well as on the shaft and head of the fitting club. Nine separate high speed synchronized cameras capture the motion of the reflectors and instantaneously produce a three dimensional image of the subject. This 3-D image can be viewed in motion from any angle (from above, below, front, back, or either side) and is used to demonstrate what your swing is doing dynamically. The image can easily be manipulated to provide valuable feedback for you to better understand your swing characteristics. Additionally, data collected from our specialized launch monitor is integrated with the motion capture data.

Aspects Covered

  • Clubhead Path
  • Swing Planes
  • Speed Planes
  • Center Of Gravity
  • Body Line on Shoulders, Hips, Knees, Toes, and Spine
  • Face Angle
  • Target Line
  • Ball Position
  • Head Position
  • X - Factor ( Relationship between Shoulder Turn and Hip Turn)
  • Shaft and Shoulder Plane
  • Wrist Cocking Angle
  • Shaft Line 
  • Shaft Deflection
  • Posture Lines
  • In/Out Path of the Club
  • Up/Down Path of the Club
  • Hand Speed
  • Clubhead Speed
  • Effective Loft of the Club at Impact
  • Ball Speed
  • Launch Angle
  • Backspin
  • Side spin
  • Ball Trajectory
  • Computed Distance of Carry and Roll

How Long Does It Take?

The fitting process involves placing the special reflectors on your body in order capture a number of swings with the driver, iron, wedge and putter to gain a true representation of your swing dynamics and impact position. These swings are analyzed by a custom fit specialist and PGA qualified professional, which takes approximately 1.5 hour. Once this has been completed and understood, you will be escorted out on to our grass range to validate the club recommendations for the remainder of the two-hour session.

What Does It Cost & What Is Included?

The cost for the fitting session is $400 for the general public and $300 for Golf Academy Members. This cost includes all the above, plus a CD which shows all the captured swings in 3-D for you to view on your computer, which you can share with your family, friends and teacher. You will also receive a print-out of the swing summary and recommendations. Any required customization such as length, lie, loft, shaft and grip are included in the price at no extra charge. Additionally, special arrangements have been made with the TaylorMade factory to build your custom fit clubs within 48 hours then shipped directly to you. There is no obligation to purchase any equipment from us. However if you choose to do so, our prices for your custom made clubs are the lowest available from any authorized TaylorMade retailer, including the discount stores and the internet.